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Chennai, Tamil Nadu, India – Business Wire India
Chennai, Tamil Nadu, India – Business Wire India
Royal Sundaram, a general insurance company in India, launched a new campaign on April Fool’s Day called ‘#Don’tBeAClown’ to promote the importance of general insurance. The campaign encourages individuals to protect themselves and their assets by obtaining insurance, highlighting the need for different types of insurance such as Health, Bicycle, Car, Travel, Home and Personal Accident. The campaign aims to educate the public about the risks associated with not having adequate insurance coverage and emphasizes the importance of responsible behavior and safety precautions.Mr Gaurang Thosani, Head of Digital Marketing and E-Sales at Royal Sundaram, commented, “Our goal with the ‘#Don’tBeAClown’ campaign was to simplify insurance and help people understand the importance of having adequate insurance coverage. We want to make insurance easy to buy and accessible to everyone, and this unique message for each type of insurance will help us create awareness.”
Royal Sundaram, a general insurance company in India, launched a new campaign on April Fool’s Day called ‘#Don’tBeAClown’ to promote the importance of general insurance. The campaign encourages individuals to protect themselves and their assets by obtaining insurance, highlighting the need for different types of insurance such as Health, Bicycle, Car, Travel, Home and Personal Accident. The campaign aims to educate the public about the risks associated with not having adequate insurance coverage and emphasizes the importance of responsible behavior and safety precautions.Mr Gaurang Thosani, Head of Digital Marketing and E-Sales at Royal Sundaram, commented, “Our goal with the ‘#Don’tBeAClown’ campaign was to simplify insurance and help people understand the importance of having adequate insurance coverage. We want to make insurance easy to buy and accessible to everyone, and this unique message for each type of insurance will help us create awareness.”
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The ‘#Don’tBeAClown’ campaign features unique messages for each type of insurance, including “A little glitter on your hand can go a long way to your hospital bill. #DontBeAClown.” “This isn’t a circus act, it’s a bicycle. #DontBeAClown” for bike insurance, “Reel life stunts are dangerous in real life. #DontBeAClown” for car insurance, and “Missing a plane is nothing to laugh at, even for clowns! #Don’tBeAClown ” for travel insurance.Royal Sundaram hopes that this campaign will raise awareness about the importance of general insurance and encourage responsible choices among individuals. To learn more about Royal Sundaram general insurance products, visit their website at my.royalsundaram.in.
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